Soap Operas and Telenovelas in the Digital Age (Popular Culture and Everyday Life) Review
Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social and economic phenomenon, they are worthy of examination and must be studied to understand the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now and where it is going.
This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address pressing issues, relevant theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape.
Bringing breadth, depth and originality to the subject area, this volume contributes and expands the established literature in the field. All of the chapters demonstrate the richness of the genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.
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